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1st Japanese Album
The SHOW


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[2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

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[2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by freya1507 on Sun Nov 20, 2011 4:24 pm

Move over, Lara - but who the bloody hell is this?
Tim Barlass
November 20, 2011.


SHOW LUO is a heart-throb pop singer and actor from Taiwan who has a blogging audience of 20 million.

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Broad appeal … Show Luo is pitching Australia to the Chinese having produced 10 videos on a trip to promote north Queensland, taking over from traditional pitch from the likes of Lara Bingle.

Known as the ''dancing king of Asia'', he also endorses products ranging from jeans to burgers and contact lens cleaning solution.

The Chinese hang on his every word. So if he says Australia is worth a visit, then it's worth a visit.

Forget the blond, bronzed stereotypes of Paul Hogan and Lara Bingle - Show Luo is the new way to market Australia as a tourist destination.

The Tourism Australia strategy involves recruiting high-profile figures of carefully targeted nations to do all the talking, as the US talk-show queen Oprah Winfrey did during her tour of Australia last year.

But the two nations that really matter, and where tourism bosses are pinning their hopes of doubling tourist revenue from $70 billion to $140 billion by 2020, are India and China. That's where Show Luo comes into the picture.

He travelled to Cairns in April and generated 10 short videos for Tourism Australia to promote tropical north Queensland, including four broadcast on a Chinese national TV station and six others which were used for online viewing.

In China, there will be an anticipated 100 million outbound tourists by 2020, and Australia wants to capture its fair share. At present, the country hosts about 500,000 Chinese tourists a year.

Show Luo's counterparts in India are theatre personalities Divya Palat and Aditya Hitkari, who travelled to Australia on their honeymoon and shot amateur video footage that is included in television commercials just launched in India.

"We first came to Australia on our honeymoon and have returned on numerous occasions,'' Ms Palat said.

''From the first time we set foot in Australia, we fell in love with the country.

''It has everything you would want in a holiday destination and we are delighted to share our wonderful memories with others and tell them what a great place Australia is to visit."

India is ranked 11th in terms of international visitor arrivals to Australia and, by 2020, it is expected there will be 50 million Indian citizens ready for outbound travel.

The managing director of Tourism Australia, Andrew McEvoy, said the advertisements in India were a ''result of our reputational damage that was done around the [racial] student [incident] in Melbourne [in 2009]''.

''But I think it's a model for us. Advocacy is the way of getting other people to tell your story for you,'' Mr McEvoy said.

He said that the tourism body would spend a quarter of its marketing budget - $16 million - in China and double spending in India to $8 million next year.

''I think there is a refocus on Asia given that the economies are strong,'' Mr McEvoy said.



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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by angelinechan on Sun Nov 20, 2011 11:20 pm

Yeayyyyy.... So hopefully he will definitely coming back to australia ^^
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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by yu_chun_shan on Mon Nov 21, 2011 12:52 am

he is really an effective endorser... hehe Very Happy
the picture! he's even cuter than the koala... hahaha Very Happy
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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by gelangielol on Mon Nov 21, 2011 4:34 am

Lol what, show made it onto the herall?? Dhdjfbd should've bought the paper yesterday =.=
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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by angelinechan on Mon Nov 21, 2011 4:50 am

gelangielol wrote:Lol what, show made it onto the herall?? Dhdjfbd should've bought the paper yesterday =.=

what i know, its not on the paper, only online... T.T i wish there's on the paper though... ^^
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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by Wolf on Tue Nov 22, 2011 5:54 am

That's great for Show, I'm sure it'll be a successful campaign. They should get Show to be the ambassador for every country lol.

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Re: [2011/11/20 Sydney Morning Harald] Move over, Lara - but who the bloody hell is this?

Post by belina on Sat Nov 26, 2011 10:10 am

ahhahahahaah so cool... Show is so be recognize by more Australian now eheheheh
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